As it stands, this means the den belongs to one dragon. But there are five on the programme, and the den belongs to all of them. So, here, the apostrophe is misplaced.
A plural noun that ends in s, such as dragons, takes an apostrophe after the s to show possession: Dragons’ Den.
Source
‘Wanted – a spongy ceiling women can bounce against’, Independent on Sunday (Business), 7 September 2008, p. 7
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